Sustainability pilot with JDE Professional successfully completed

JDE 2021 Nico Alsemgeest 0130

With this method we are getting closer and closer to our goal

Not thinking sustainably, but doing sustainably. That is what Obsession considers important within the company and the events it organizes. It is not only Obsession that looks through 'green glasses'. The largest coffee and tea supplier in the world, Jacobs Douwe Egberts (JDE) Professional, has also been making sustainable choices for a long time. From their shared vision on sustainability, the sustainability pilot was organized which was applied to the event Fair Flavours. ''We are very happy with the result of our unique methodology, which makes us ready for the future'', says Gerben Plasmeijer, Managing Director at Obsession.

Fair Flavours Event

The Fair Flavours event took place during JDE Professional's sustainability week, in which both internal and external attention is paid to this topic. During the event over 60 visitors gathered in Naturalis in Leiden. More than 100 people watched the event online.

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